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Prominent Liverpool solicitor Paul Rooney regrettably passed away following an extended sickness, last month. At the recent Legal Marketing Awards (the legal world's model of the Oscars), their promotion team was the most successful of any in the United Kingdom. They won the highly prestigeous "Promotion Team of the Year" award and also the "Business Development - Single Best Initiative of the Year" award. They're absolutely enthusiastic about illustrating the return onand worth that professional services marketing teams can create.

This advertising is strong and effective, as Neil Rose says , because of its own attempt to link legal services with all the emotion of life seconds." Quality Solicitors' CEO Craig Holt describes it further: the advertisement creates an understanding that legal services are not actually about forms and records and black-letter law, but about life and emotions and people's families and businesses." To be honest, more than the usual few would assert that no, in case you asked a random sampling of lawyers if they believed that was true, law is about black and records and forms -letter law.

As well as the solicitor is well-set to develop a personal relationship with individuals and provide actual expertise that is legal. So "do not leave home without it" should be the rallying call of solicitors everywhere so that they can be in control. This law firm were still missing SIX precious calls per day at one of their offices, despite having two secretaries. All names are removed from being identified, to stop the solicitors business.

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Of those surveyed, 38% said there was a need to get team or a sales person inside the structure of the firm, while 14% didn't believe that having someone working specifically on encouraging the company or cross-selling services would benefit the firm. The Law Society's international practice management standard that could give your practice the framework to improve your business and offer a recognisable assurance of quality to your customers.

To briefly summarise, ABS' (Alternative Company Structures) are intended to give a wider option of legal services enabling insurance companies, banks as well as supermarkets, to name but a few, to enter to the legal marketplace to consumers. Where previously only solicitors could own and manage a law firm, the Legal Services Act enables law firms to take internal investment and be possessed by non- attorneys.

But you ought to make extra sure that the law firm understands the new 4 Ps of Content Marketing and figure out how to assimilate the solicitors into your new marketing mix. They'd like to hear from you in the event you'd like to chew on the legal content marketing cud with them some more only hit the link below. Undoubtedly, there'll be moments of great elation and crunching disappointment - bit like content marketing for the law firm in fact.

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