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A New Space For CMOs

WASHINGTON - A progressive organization is targeting employees in the law firm King & Spalding with a web-based campaign aimed toward preventing House Speaker John Boehner (R-Ohio) from using taxpayer money to defend the Defense of Marriage Act (DOMA), a case that one of King & Spalding's partners has consented to direct. In a straightforward approximation, their intrepid new lawyer would be put by a starting salary year in the 28 percent tax bracket. Even in the event law school was started off by you with all the very best of non profit save-the-world intentions, when you are staring a $1,700 per MONTH payment in the face, you WILL end up scurrying to work for a white collar sweatshop. Because that is a darn expensive mistake to make if you will find out you don't like the practice of law. This week's issue: Law Firm SEO.

Some businesses have conducted so-called 360 degree reviews, enabling clients and staff to critique the performance of lawyers. Still others have instituted mechanisms for improving daily communication (such as weekly staff meetings) or measuringAnd giving recognitions and awards for top performers. All of these strategies hold the possibility to increase worker satisfaction because surveys have revealed that workers most desire to be recognized and heard.

One of Search Engine Land's Local Consumer Review Survey's main findings is the fact that almost all folks are just as likely to turn to the internet as they're to ask forrecommendations about local companies. Studies like these mean that law firms that have relied before on client referrals and directory advertising must shift their marketing focus. Also called the Law Firm Authority, Schill efficiently helps personal injury law firms by bringing high-dollar personal injury cases.

Counsel seekers neither need nor want to scroll through lots of information about whatever they have determined to sue about; they only have to determine which lawyer might be best to represent them. While generally (though not always) disclosed in fine print that the websites are part of a marketing communication with a law firm, the content and visual aspect of the websites appear to be just informational.

Law firms should give serious thought to changing their work environment and culture so it rewards those character characteristics you do desire -- and they would say that resilience, empathy, initiative and sociability would be on that list -- instead of strengthening each of the negative ones you don't need. A E-newsletter is a customized electronic newsletter that is widely used in company, but rarely within the field of law. List yourself in free directories that are on-line.

Some approaches will require advanced knowledge or assistance from a marketing /promotion/PR business to quantify, but trust them - no one in the aforementioned sectors who are worth hiring would run a campaign without having a plan of measurement in position. Generation is king and non-billable tasks including advertising are discouraged. The firm applies a policy of not accepting any new customers.

Although this is generally good news for all those of them more interested in purposeful content than in expensive maneuvers designed entirely to bring search engines, it might mean disappointment for all those hoping for a predictable way to fast track their sites to the top of the search results using search engine optimization strategies. Your goal when you join a trade association is not to be just a face in the group.

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Get your own Tax Department:

Add a Tax Department to your firm and increase profits by contacting Winslows. They build a profit margin then discount their tax work, allowing you to sell it on and generate the profits an internal tax team would normally provide. All this without the recruitment, insurance, or other costs involved in hiring your own staff.

Visit their website, or call 020 3196 5582 (London)
028 9521 6744 (Belfast).

» www.winslows.co.uk »

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