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Do You Make These 20 Common Law Firm SEO Errors?
This post was inspired by a raucous conversation they had with some CMOs over dinner in the LMA conference in Orlando. As lawyers, they pride ourselves on their reputation and ability. You might want to get a new web site designer for your own law firm, should they say it'll cost a lot of money. It was once that you could have a page filled completely with key words like insolvency, bankruptcy lawyer, bankruptcy law firm, and Google would promote your site to the very best. But, that doesn't mean your site should not contain key words that are important. In the event you're just saying Houston bankruptcy law firm" over and over again, no one will read your page.
Lastly, is the user signal which can be quantified by how many click through rates including the higher time viewers stay in your company's site and lower bounce rates or the portion of your observers who enter and depart from your web site rather than continuing to browse your other lawyer pages. It is vital to be upgraded with the newest styles of search engine optimization for the year 2014 due to its never ending changes. Google & other search engines aren't bright.
FindLaw got caught supposedly selling links to law firms so as to improve the search results of law firm websites. Within days of FindLaw's SEO practices being made public, FindLaw's PageRank (scoring relevance of a link from a web site) dropped significantly. Many law firms are addicted to SEO. The difficulty for law firms is the fact that they understand just as much about SEO and selecting search engine optimization companies as they do about tuning up a '65 Chevy.
With the increasing availability of the internet it's more important than ever that law firms are using digital marketing strategies to promote their services. There are so many different law firms to select from these days that it is vital for the marketing strategy to be current of one. As a law firm search engine optimization company, their lawyer online marketing pricing scale is quite straightforward and fair. You will not get their business should they find your opposition first,.
While there are a number of legal services consumers (and admittedly, hardly any company legal services consumers), there are much more that use it like a research tool to consume other information along with news and also to locate solutions for their questions. Examples include employment law, family law, personal injury and criminal law. So this can be called On Website Optimization and just good ol ' fashioned marketing.
These links to other legal blogs signal authority and relevance to Google and will boost their ranking. By using Lexblog an attorney can purchase immediate power and obtain a better possibility of ranking well on Google. The Search Engine Journal has a post entitled 25 Ways to Get Penalized and site-wide links and website networks are on the list. Social network sites ought to not be dismissed for search engine optimization functions.
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