Just the FAQs"Just the FAQs" ... get it? There's always time for a terrible pun. However, if the in-depth explanations of our service looks like it will take up too much of your valuable lunch hour - here are the most frequently asked questions answered, so you can skip to the bits that are important to you:
» Who are you?
» What do you do?
» What exactly do I get by joining your referral network?
» How many people will be referred to me each month?
» What happens if I'm not getting my guaranteed quota each month?
» What kind of contract will I be tied into?
» How much does it cost?
» Where does your traffic come from?
» I handle a case type that isn't listed on your site.
Who are you? We are 1to1Legal and we connect people that are looking for legal help, with law firms that deal with those case types. Divorce, injury, probate, conveyancing, etc. We started in 1999 as a claims management company working in personal injury. We would visit the client's home, take statements, photograph injuries, measure defects, get ATE insurance sorted, etc. By 2007 we had moved away from handling client details and decided that charging huge referral fees was no longer something we wanted to be a part of. The company, databases, custom software, etc. was broken up and sold off to panel firms and third parties. We then built ClaimsHeaven.co.uk from scratch. This then developed into 1to1Legal.co.uk the following year as the new setup allowed us to target case types other than personal injury now that the 'value' of the case types we referred was no longer a consideration. Our aim is to promote and grow a solicitor search function that is fast and easy for people to use but still putting them in touch with solicitors experienced in their case type - locally, if they prefer. At the same time, we want to do this at the lowest cost possible for the law firms so that they are not paying £££s to lead sellers or £50 per click to Google Adwords ... and then having to pass those marketing costs on, recouping them through increased fees across the board.
The 1to1Legal local search facility is a matter of "pride" for us. We make the majority of our revenue from our other related website development projects in finance and health. After 17+ years, we are no longer in the business of milking the legal cash cow. That's why we are charging less for an entire year's worth of referrals than some companies do for one lead. We hear the words "too good to be true" said a lot in a very sceptical manner. We understand why, but it is still an unfortunate fact that anyone offering quality low-cost services to the legal industry is viewed with suspicion.
What do you do? In a nutshell, we direct people who are already looking for a solicitor towards our websites. There they can search for a law firm that deals with their particular legal issue. We do not encourage people into legal action using cold calling, emails, text messaging, etc. People who come to our sites are already seeking a solicitor. They can select their case type, enter their postcode, and see a list of solicitors in order of distance from them. People with criminal law or divorce needs will tend to pick firms that are quite close. People with personal injuries or who want to create a will, may choose someone further away due to factors such as price, ease of use, or simple 'likeability'. So we need firms that cover various case types to join our referral network from all over the country so we can provide people with the option of local, experienced help when they want it.
What exactly do I get by joining your referral network? Each service quote will vary in the number of referrals we'll guarantee or the costs thereof - but each quote is always, always in writing. All firms are generally offered the following though:
a) your firm's details added to our solicitor search function which thousands of potential clients use every month to search for a solicitor by case type and postcode. you will be guaranteed a minimum number of people. ask for a quote.
b) inclusion in the categorised directory of our website(s) which has tens of thousands of backlinks pointing to it. your website will be linked to from the various categorised pages of our site such as those relating to your chosen case types and/or location. (don't underestimate the value of having your Manchester Probate law firm linked to from a well-connected page on our site about Probate law in Manchester.)
c) hundreds of social media posts about your firm posted across our 12x profiles on Facebook, Twitter, LinkedIn, etc. each including a link to your website to be clicked, liked, re-tweeted, shared, or whatever.
d) promotion across our network including displays of your logo and web address in various spots such as the "Recommended Firms" boxes in the right hand column of hundreds of our site pages.
e) if you have an event or press release coming up, we can share that across our network or simply re-tweet/share your own posts about it.
f) opportunities to have guest posts published on our website including links to and information about your company and services to be promoted, linked to, and circulated. if you'd like to see examples of the type of thing we can publish, just ask.
g) optional creation of a video promo to be displayed across our network. there is a bit of a waiting list at the moment though as this is a new feature.
How many people will be referred to me each month? A firm in Manchester who deals with Personal Injury, Divorce, Wills, Conveyancing and Commercial Law will see a lot more people referred to them each month than a firm based in Whitby that deals only with Intellectual Property cases. The first could receive over 100 referred people a month, whilst the second might only receive 30.
The main thing to remember, is that we don't work like a static directory with a general marketing plan to bring in everyone from everywhere. If a criminal law firm in Birmingham signs up and has been guaranteed a minimum of 20 people a month, we adjust and increase the system immediately to ensure that we will always meet that quota. This is done for every single firm that signs up.
To get a quote stating what figure we can guarantee your firm, just ask.
What happens if I'm not getting my guaranteed quota each month? Then you need to let us know ASAP. We are always tracking things internally to make sure we reach each firms promised quota. However, if our system says you've been sent 30 people but you're positive you've only received 20 - we will need your co-operation to investigate what has gone wrong and if it turns out the fault is on our side we will absolutely make up the difference. However the most common cause is us not being updated about changes, such as a new phone number. If people click the link to call you, it registers as as a 'referral' on our system. Whether someone picks up at your end is not something we can track.
Unfortunately, during such investigations we are often the bearers of bad news such as telling a firm that their brand new expensive website doesn't work in some browsers such as Chrome or Safari. Or worse, (and more common), that it doesn't work at all on mobile/tablet devices - e.g. flash-based websites. This can often mean that even though we are sending people through to your site, the potential client cannot see it. Finding this out is naturally helpful for the firm overall, but is often an unwelcome shock. We experience 'shoot the messenger' syndrome at least once a week.
Most importantly, whilst only the actual number of referrals are guaranteed that does not mean we shirk all responsibility for conversions. If the people we're sending are not converting well because they are the wrong case type or too far away - again, you need to let us know. We want you to renew next year so have a vested interest in making sure you want to as well!
What kind of contract will I be tied into? None beyond the first year that you pay for. We don't even 'auto-renew' - i.e. charge your card or invoice you for subsequent years if you forget to cancel before the due date. There are no hidden charges, no cancellation fees and we will contact you before your renewal date to ask whether you want to continue. You will be told in black and white what we will provide and at what cost up front. We have no small print.
How much does it cost? Your location and the case types you're seeking will determine how many people we can refer and therefore the cost. You can get a quote here but to give you an idea of the range - firms will be quoted anything from 100-500 referrals a year for a fixed fee of between £149 to £349 +vat. If you have an incredibly niche case focus, are a charitable organisation, have more than four offices, or are looking for a custom arrangement, please do get in touch to discuss your needs.
Where does your traffic come from? Around 75% of the traffic to our sites originates from sources other than search engines. Whilst we have hundreds of top 10 rankings on search engines, if we were to rely on them to provide all our traffic or for them to successfully send the right people our way - we absolutely could not guarantee our services. Therefore we have a huge social outreach program, banner ads on hundreds of third party websites, traffic exchanges with co-operating marketing companies, an affiliate program, a network of micro-sites, and so on. We do not cold call. We do not text people. We do not spam. We do not use Google Adwords.
I handle a case type that isn't listed on your site. If a case type isn't listed in our search function, it does not mean we cannot refer those cases to you. It may simple mean we do not currently have a firm in our referral network that deals with that type of case. Get in touch if you would like some estimates for any particular case type that is not listed. We might actually be desperate to get you on board!
What are People Saying?"A Great service." - JAFLAS
"Your marketing/promotion strategy definitely serves its purpose" - Concept Enquiries Ltd
"Spot on. Thank you!" - Jessica Nutter LLM
"We're happy to renew" - Graysons
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